Prospect Media: Branding
The branding of this project is clean and uncluttered. The graphics play on the round aspects of the logo and help to emphasis a message of precision and focus. The white space in contrast with the darker background of the card, work well to create a elegant and professional look.
The direct mail piece folds into a smaller square but when unfolded becomes a large poster. This allows for an element of surprise and as well allowing the client to fit a large amount of content into one item.